SplashSports — Current Flow Audit 🔍
❌ = remove / cut · ⚠️ = CRO risk · 💡 = recommended fix · ✅ = keep · 🕳 = gap / missing feature
Legend
❌ Remove or fix this step
⚠️ CRO risk — causes drop-off
✅ Keep as-is
🕳 Gap — missing feature
💡 Fix / recommendation note
Commitment Phases
① Discovery
Ask: nothing | Gate: none ✅
Let user browse, see contest value
Applies to both flows
② Contest Engagement
Ask: nothing | Gate: none ✅
User fills picks, builds investment
Auth wall here = abandonment
③ Human / Identity Check ❓
Details TBD — age gate? CAPTCHA?
Currently sits at signup step 3
Confirm: what is this check exactly?
← needs clarification from Chris
④ KYC — Entry Submission
Ask: SSN, DOB, address
Trigger: submit/finalize entry
NOT signup. NOT deposit alone.
URL flag: ?kyc=0 skips (campaigns)
Free contests may omit if not regulated
⑤ Withdrawal / Compliance
Enhanced AML / DFS checks
Gate: payout only 🪪
Never at signup ❌
Current Signup Flow — app.splashsports.com/sign-up
Current Contest Deep Link — (unauthenticated user)
🌐 Marketing / Landing Page ✅
⚠
Login | Sign Up (split screen)
/sign-in vs /sign-up — two separate routes
Switching modes loses all form state
→ existing user clicks wrong tab, abandons
💡 Fix:
Single unified modal.
Detect new vs returning
by email. One URL.
No mode-switch loss.
✉️ Email + Password ✅
or Google / Apple SSO
This part is correct — keep
❓
③ Human / Identity Check
Currently at signup step 3
Details TBD — what is this check?
(age gate? CAPTCHA? ID scan?)
💡 Clarify:
If light check (age/bot)
→ OK at signup.
If identity docs
→ move to Phase 4.
✕
④ KYC — Currently Step 4 of Signup
SSN · Date of Birth · Address · Phone
BEFORE user has entered a single contest
Sensitive data ask with zero value delivered
→ 30–50% abandon here ❌ MOVE OUT OF SIGNUP
New home: Phase 4 — entry submission / finalize
💡 Move KYC to:
"Submit Entry" /
"Finalize Contest"
URL flag:
?kyc=0 → skip
?kyc=1 → enforce
Per campaign goal
ideal →
current
✅ Account Created — Dashboard
Keep as-is
🕳 Missing: Signup Confirmation Email
No email verification currently triggered
No welcome / onboarding sequence
→ add: confirm email + "here's your first contest" CTA
🕳 Missing: Abandon Cart Email
If user drops off at KYC (or any step)
no re-engagement triggered
→ add: "finish your entry" drip (30min / 24h / 72h)
📉 Signup Drop-off Estimate
Split Login/Signup friction: ~10–20% lose
KYC at step 4 (no value yet): ~30–50% lose
Combined: ~40–60% of potential signups lost
🔗 Contest Deep Link / Direct URL
✕
🚧 Auth Gate — Fires on Page Load
User redirected to login before seeing contest
Zero value shown → cold traffic bounces
❌ Gate timing is wrong — move to "Save Entry" CTA
💡 Fix timing:
Contest page opens
freely. User picks.
Gate only at:
"Save Your Entry"
After investment = OK.
⚠
Login | Sign Up (split modal)
New user clicks "Login" → switches to Sign Up
Tab switch = form state wiped
Any picks in memory? Already gone from step above.
⚠️ Double friction — wrong gate AND wrong modal
🔑 Auth Completes ✅
Credentials accepted — redirecting...
✕
🔥 Redirect → Contest Page
ALL PICKS ARE GONE
No localStorage preservation on auth redirect
Contest reloads blank — user sees empty form
❌ HIGHEST ABANDONMENT POINT IN THE ENTIRE FLOW
💡 Fix: localStorage
Write picks on every
change. Key: contest_id
+ picks[] + entry_data
TTL: 30 min.
Hydrate on return. ✅
😤 Contest Page — Blank Picks
User must re-fill entire entry from scratch
Most don't. They close the tab.
Registered account = zero contest entry
🚪 User Abandons
Registered but never converted to entry
🕳 Missing: Re-engagement Email
User registered but never entered a contest
No triggered "come back" email exists
→ add: "Your entry is waiting" (30min, 24h, 72h)
📉 Deep Link Drop-off Estimate
Immediate auth gate: ~60–80% bounce
State loss post-auth: ~50–70% of survivors
Combined: ~85–95% of deep link clicks → zero entry
🛠 Priority Fixes — Ordered by Impact
#1 — Preserve Picks Across Auth
Save contest state to localStorage on every change.
On post-auth redirect, hydrate from stored state.
Key: { contest_id, picks[], entry_meta } TTL: 30m
Impact: eliminates #1 abandonment point entirely.
Frontend only — no backend required.
#2 — Move Auth Gate to "Save Entry"
Contest page: no auth to view or fill picks.
Gate fires only when user hits "Save Entry" CTA.
User has invested → friction is acceptable.
Impact: ~3–5x deep link conversion uplift.
Frontend routing change + ?return_to param.
#3 — Move KYC to Entry Submission
KYC (SSN/DOB/address) triggers at "Submit Entry"
or "Finalize Contest Setup" — not signup.
URL flag: ?kyc=0 (skip) / ?kyc=1 (enforce).
Impact: removes 30–50% signup abandonment.
Free contests may never need KYC.
#4 — Unified Auth Modal
Replace Login/Signup split with single modal.
Email-first detection: new vs returning.
Impact: kills mode-switch state loss.
Single /auth route or modal component.
#5 — Add Email Triggers
Signup confirmation + welcome email (missing).
Abandon cart: "Your entry is waiting" drip.
Impact: recover 10–20% of abandoned signups.
30min / 24h / 72h re-engagement sequence.
❓ Phase 3 Human Check — Clarify
Currently at signup step 3. What is it exactly?
Age gate / CAPTCHA → can stay at signup (light).
Identity doc / manual review → move to Phase 4.
Confirm with Chris before implementing.
Implementation Note
Fixes #1–#4 are all frontend-only changes achievable in a single sprint. Fix #5 requires email provider integration. All 5 together est. 50–70% signup-to-entry improvement.
Generated by Vega · SplashSports CRO Audit · Updated with Phase 3 clarification, KYC at entry submission, email gaps, and ?kyc URL flag